How to choose the right elements?
If you own a vet clinic, pet shop or pet food supermarket, using a nice pet (dog, cat, hamster, rabbit, etc.) on your logo seems like a logical step that makes your brand look friendly and humane. A good example is a globally known Aloro Pet Hospital that has saved thousands of little lives. Companies also use the images of wild animals as those are abundant in symbolic meanings. Sports brands have a soft spot for dangerous predators, such as tigers, lions, eagles, sharks, etc. Think about the iconic fashion house Lacoste with its daunting alligator.
Symbolic meaning
Before designing your fauna-related emblem with a logo maker, take enough time to search the Internet for cool ideas and smart tricks. Some animals have established meanings that originate from folklore and mythology. For example, a fox stands for cunning, a dog is associated with friendship and loyalty, and an owl is a global symbol of wisdom. Using these all-familiar connotations in your corporate identity is a surefire way to speak the same language as your target audience.
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